1, "the entrepreneurial project with the 'new' win 'strong adversaries, rely on winning? By creativity. In the rapidly changing era, breaking the previous framework, to acquire new environment, facing new problems, new challenges, in order to win new wealth. 2, "a big fish in a small pond" advantage not shared, exclusive only profit, are business survival and development. For small businesses, if those big companies say that the market outlook is very large, the future is certainly incredible, that you just do not do. Because once saw large enterprise market, how can you shopping you got it? The only way to survive is inventive, to create their own unique market. Water purification industry is just now rising, many people think is a new industry would not dare to try, I think it must act decisively to make money, learn to quickly assess the situation. Quick decisions can make you a competitive advantage, procrastination, timid, afraid to make money decisions is taboo, it makes you again bungled opportunity. Pu joined the European Patent purifier four advantages: price advantage: the well-known brand water purifier Agent lowest price, cost-effective brand brand advantage: access to China's top ten brands of water purifiers, China 315 brand integrity and high quality Chinese 3A class trustworthy enterprise product advantages: a stable quality, variety, product of any quality problems, unconditional replacement and assume the return shipping channel advantages: Unconditional held investment will help customers, the rapid expansion of distribution channels and profit.